Recently in Pakistan, increasing value is being placed on tourism as a means for economic growth. The new government has committed to promoting Pakistan as a tourist destination, and in March 2019, rolled out a new visa policy to grant e-visas to citizens of 175 countries. Earlier this month, the Pakistan Tourist Summit was held, which brought together various stakeholders in the tourism industry, including government representatives, Prime Minister Imran Khan, members of the media, corporate and investment sectors, and local and international experts on tourism.